I dunno, kind of reminds me of the whole Hair Club For Men "not only am I the president, but I'm also a client" back in the day.
I'll agree - if indeed it was the owners of the company that posted the reviews (the body of evidence to that effect is a little thin - even the changed name doesn't guarantee anything, especially if someone filed a complaint to Amazon and they forced the person to change it and pulled the review, regardless of innocence or guilt) then it definitely violates Amazon's TOS and action should be taken. And it would appear it has.
But I kind of equate it to when you're a bartender at a wedding, and you toss a couple dollars in your empty tip jar, just to act as a visual reminder that tips are welcome. I wouldn't go as far as decrying them for 'deceptive marketing' - perhaps overzealous champions of their own cause. Deceptive marketing, to me, would be making claims that weren't true, or advertising the product one way and then shipping it a different way. Writing a review that says "I love this product, I take it with me every time I go for a hike" is likely a totally true statement - especially if you own the company.
At the end of the day, I tend to treat reviews on Amazon or anywhere else like the judging at the Olympics. I toss out the highest and lowest scores since they're likely biased, and make my decision based on what's left.
I think the OP stated that he just came across it - I don't think the Amazon review that you added your heart-warming dissent to was written by him/her.
In all fairness, and this is just my opinion mind you, I think that the review that calls them out is both inappropriate and unhelpful as a review, and I rank it right up there with people who rate things poorly because it took to long to ship, or because UPS damaged it in transit. That has nothing to do with the product at hand. Reviews should be made to rate the usefulness and quality of the product, and how well it does what it says it should do - not the seller, or manufacturer, or freight company. The fact that Amazon sent you red when you ordered black, or that 2-day shipping took 4 days, or that you don't like the company that makes it because you think they're shady, is not a reason to give an item a low star review. If you don't like Amazon, or UPS, or Grand Trunk - there are other platforms to rail against them. Like a public internet forum
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