+1 on this. I credit Permethrin with keeping my nether regions free of ticks on my Ocala hike; the 100% DEET I was wearing didn't even faze the little buggers. Found six of 'em in three days on my lower legs, but nothing north of the knees!
To answer the OP's question, Permethrin is a synthetic derivative of an insecticide that chrysanthemums produce. It is non-toxic to humans and domestic animals once dry (though when wet, it extremely toxic to cats), and will--in the concentrations meant for use on clothing and gear--last approximately six weeks or six washings.
I use it on all of my bush clothes, my hammmock, and my top insulation before going anywhere in FL from March to October. You wouldn't believe the arthropod population down here...
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