I voted multi-stop, but not knowing exactly the meaning of it, activity specific might have been a better choice(?) I'm not really sure I'm getting the question either.
Hanging is really just a "part" of the outdoor experience, for me, so I don't think any one store/vendor is really capable of filling every need... and probably shouldn't try to. Each has their strong suits while others are better equipped to fill other needs. Diversification is, generally, a good thing but there is also the risk of over diversification which the majority of the cottage vendors likely wouldn't be able to successfully support. The "big guys" survive more on targeting a range of different market shares within the various different departments they offer. It's a "doable" strategy from a business stand-point, but their offerings are hit-and-miss within any one specific market share. No one can really cover "all" market shares across "all" departments and remain financially viable.
Strictly speaking hammock gear, and looking at my own setups, nearly every component is from different vendors. I do have "preferred" vendors (and ones I tend to avoid) that I will look at first when shopping, but I'm more driven by what will best suit my needs vs. vendor loyalty. Expanding outward from strictly hammocking interests the circle is just ever widening. Ie., I'm a casual hiker, climber, all-weather camper, hunter and angler who likes extended remote camping... in a hammock. I'm sure I'm not alone in diversified interests that just happen to "intersect" with hanging and there really isn't any one store/vendor that's going to be able to fill all of my wants/needs.
I don't see that changing any time in the future and don't really see any need for any one vendor to try.
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