I believe they started in the ultralight TQ business catering to ultralight ground-dwellers, with gear for hammock hangers being a complementary afterthought. I believe all their TQs come with pad straps, whereas most makers catering to hammocks do not, or they are optional.
I had a summer TQ which was actually a little too warm for me, so I sold. Believe they might have been the first to start using zippers for the footbox. I now have Revolt as my 3S UQ.
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