I've seen a lot of view points here and I appreciate the input of some of the vendors on this very thread. Much like the HYOH point that was brought up earlier, businesses are run different ways for a variety of reasons. The overarching point is much like the market setting what prices are bearable, it also sets things like wait times are bearable. If wait times were totally out of control with what the market is willing to put up with then the vendors with unacceptable wait times would eventually go out of business. So we have 2 forces at play here: the business plan/methods of the individual business owners and market forces deciding what is acceptable in the market.
Overall I'm happy with the status quo because it gives me the freedom to choose what I want based on what I'm willing to wait/pay for. If I want something today I can run over to REI (or even someone like Dutch with his freaky fast shipping), but I am going to be limited to what colors/options those vendors have chosen to stock or have been supplied with by manufacturers. If I want more options I can put in an order with a smaller cottage vendor, have things totally customized the way I want, and wait the respectable time for it to arrive.
I think this thread has kind of lost its way from the original question; what is the decision making behind cottage vendors running their businesses the way they do? I think its has more evolved into a debate of which business model is better. In the end we need to take a step back and look at how big the outdoor market is. The reason we have small vendors is because the market allows it. We have people who like working hands on with the products they produce and the market provides sufficient demand to allow them to do it and continue to remain profitable. On the other hand, the market also provides options to consumers who would rather not wait/pay custom prices to purchase mass produced items if they desire.
One important thing to understand is that not all businesses have the goal of constant growth. Some are simply lifestyle business which allow the owners to make a living, produce a product they are proud of, and once they hit the point they are comfortable with, they stay there.
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