I don't so much rule "out" a company or product by their online behavior because I have no clue if the person really does represent who they say they do. By the same token I will most definately rule "in" some people and products based on their on forum attitudes and behavior. If a company "gives back" to the community they are a part oft then they climb higher on my list. If not, then quality and price take precedence. But given a choice between a company which productively participates in the forums and one which does not... Guess where I will go. Price is secondary sometimes when I know if I have a problem I can jump on the internet and get the attention of someone that cares.
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